ABOUT ADASIGHT
Adasight is an analytics and experimentation consultancy. We help companies turn data into decisions they can trust, and decisions into growth they can repeat.
15
FULL-TIME TEAM
20+
SPECIALIST NETWORK
6
COUNTRIES
100+
COMPANIES SERVED
WHY US
Adasight is an analytics and experimentation consultancy. We help companies turn data into decisions they can trust, and decisions into growth they can repeat.
Companies make critical growth calls every day: what to fix, what to test, what to ship, but most don't have the data foundation or experimentation capacity to make those calls well. We close that gap. We plug into your existing stack, no rip-and-replace, to fix broken data foundations, implement and enable analytics platforms, and run the ongoing experimentation programmes that turn evidence into growth. All delivered as one integrated operating model, and reported in the language leadership actually uses: revenue, margin, payback, not p-values.
THE FOUNDERS
Adasight was founded to make world-class measurement and experimentation accessible to companies that don't have it in-house, built on the conviction that great analytics is a system, not a stroke of luck.
Co-founder · CEO
Dayana is an accomplished digital marketing leader with 10+ years of expertise in business growth, experimentation, and market expansion. Before co-founding Adasight, she was Senior Global Marketing Lead at Booking.com headquarters, where she ran global affiliate-program campaigns with multimillion budgets annually, and held roles across Europe at Bigsearch, Bidmath, and Rockstart Accelerator.
Talk to Dayana
Co-founder · COO
Gregor leads the product analytics practice and, together with Dayana, drives sales and partnerships. He came to consulting from the platforms themselves: as a Solution Consultant at Amplitude and Optimizely, and at Amplitude he helped build out the DACH market. German by background and Amsterdam-based, he blends marketing, product, and analytics to solve acquisition and retention challenges across B2B and B2C.
Talk to Gregor
WHO WE ARE
The people who design and run your systems have done this work in production. When an engagement needs deeper domain expertise, we extend the core team with specialists from our network.
Former leaders and practitioners from
20+ specialists we activate for domain depth, via Expert Lens. Including practitionars from
Behind every engagement is a squad drawn from our 20+ team members and 20+ specialist (Expert Lens) network. They're all built the same way: core members carrying the work end to end, with one Expert Lens specialist activated for the depth that engagement needs. Here's one example.
Co-founder · COO ·
Strategic Partner · Advisor
Lead Growth Consultant
Growth Consultant
Lead Implementation Consultant
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REMOTE-FIRST, BY DESIGN
We operate as a remote-first team across APAC, EMEA, and the Americas, working asynchronously so the right expertise is on your engagement regardless of where it sits.
A principle we take from our namesake: Ada Lovelace changed a field that didn't expect her. We hire the best, wherever they are.