From first test to full programme: results your leadership can trust
Experimentation Programs
Whether you’re building your first testing programme or scaling an existing one, you leave with validated instrumentation, structured experiment delivery, and results your whole leadership team can trust.
Who This Is For
Results Keep Getting Disputed
You have the traffic and conversion volume to run meaningful experiments but results keep getting disputed or quietly ignored.
Testing Without a System
You’ve tried A/B testing before but there was no system — tests were ad hoc, data wasn’t trusted, and decisions still came down to gut feel.
Want a Committed Partner
You want structured monthly outputs and a partner who takes co-ownership of results — not just test delivery.
Treating Experimentation as a Capability
You’re ready to treat experimentation as a sustained capability, not a one-off project.
Scope of Work
Every programme starts with a 2–3 week instrumentation review. We will not run experiments on data we haven’t independently validated. From there, you choose the tier that fits where you are.
3-month minimum
- 2–3 experiment designs and full implementations per month (brief, variant build coordination, QA, launch)
- Weekly async experiment monitoring — data quality checked throughout every run
- Monthly strategy session (60 min) with key stakeholder
- End-of-month experiment report: results, decisions made, next month’s pipeline
- Three-month programme review: results, learnings, and path decision
6-month minimum
- 4–6 experiment designs and full implementations per month
- Continuous instrumentation governance — data quality co-owned and monitored ongoing
- Fortnightly strategy session (60 min) with growth or product lead
- Access to Adasight’s Data & Analytics squad for cross-functional data questions
- Monthly experiment report + Quarterly Business Review (QBR) with senior stakeholders
Available for both tiers
- Ecommerce: Experiments from acquisition landing pages through checkout and post-purchase. Conversion events: add-to-cart, checkout initiation, purchase.
- SaaS: Activation and growth loop experiment coverage. Conversion events: trial signup, activation milestone, paid upgrade.
Roadmap
Foundation and Flagship tracks, each with a clear month-by-month structure.
Instrumentation Review & First Experiment
- 2–3 week instrumentation review (Amplitude or GA4)
- Configuration fixes before any experiment launches
- First experiment designed, QA’d, and launched (Week 3–4)
Programme Running
- 2–3 experiments per month in flight
- Weekly async monitoring, monthly strategy session, end-of-month report
Review & Path Decision
- Three-month programme review: results, learnings, commercial impact
- Path decision: build internal capability, or upgrade to Flagship
Onboarding & First Sprint
- Instrumentation review and configuration
- Hypothesis backlog populated (10+ experiments prioritised)
- First 2–3 experiments launched
Full Velocity
- 4–6 experiments per month in flight
- Continuous instrumentation governance running
- Monthly experiment report delivered
Programme Maturity
- QBR at Month 3 and every quarter thereafter
- Commercial impact tracked against business metrics
- Programme roadmap extended or restructured based on results
Project Outcomes
By end of month three
- 5–8 completed experiments with documented results and decisions
- Validated instrumentation — data quality confirmed before results are ever presented to stakeholders
- Team understands the programme mechanics and can contribute to hypothesis development
- Clear recommendation for the next phase
At 6 months
- 20–30 completed experiments with documented results and decisions
- Instrumentation governance as a continuous function — no longer a blocker or point of dispute
- Team can articulate an experiment roadmap 90+ days ahead with confidence
- Results trusted by leadership — programme has internal credibility
- QBR-tracked metrics demonstrating commercial impact
FAQs
No — but we need access to review it. Every programme starts with an instrumentation review. If fixes are needed, we handle them before any experiments launch. This is non-negotiable.
Failed testing programmes almost always come down to three things: bad data, no systematic process, or results that get overridden by opinion. We address all three from day one — starting with the instrumentation review.
Foundation: 2–3 per month. Flagship: 4–6 per month. Volume isn’t the goal — valid, decision-ready results are. Two trusted tests outperform ten disputed ones.
Most CRO agencies deliver tests. We co-own the programme — including data quality, hypothesis development, and commercial accountability. The QBR is not a status update; it’s a shared accountability session tracked against your business metrics.
We flag it immediately and negotiate scope if Month 1 rework is extensive. You’ll know the full picture before we start — not halfway through.
For SaaS, yes — Amplitude Experiment is our primary platform. For Ecommerce, we work with Amplitude or GA4. Different stack? Let’s discuss in the scoping call.