A Comprehensive Guide to Implementing Amplitude Analytics on Webflow

Learn how to implement Amplitude Analytics into Webflow

For anybody looking to Implement Amplitude on Webflow, we have prepared simple steps to guide you through a successful SDK installation.

Amplitude and Webflow in the Product Analytics Space

Webflow has become known within the product management and codeless spheres, emerging as a cutting-edge platform for website creation. In the realm of product analytics, Amplitude stands tall as the go-to instrument to delve into user behavior analysis like never before.

When getting started with Amplitude, implementing tracking is a key step. For web, you might find yourself using Webflow.

Keep in mind, that generally, you can implement Amplitude in an indirect way, through tools in the middle. These might be Customer Data Platforms such as Rudderstack or Segment. Or tag management solutions like Google Tag Manager.

This article focuses on directly implementing Amplitude in your Webflow website.

1. Create a New Amplitude Organization if you Haven’t Already

2. Choose your Data Ingestion

For our Webflow implementation, we will select the SDK option on the top.

If you also have other data sources like mobile apps, or a data warehouse which you also want to connect, don’t worry. You have the option to later add additional data sources.

3. Choose and Define your First Events

Amplitude gives you the option to define first events, so your Amplitude organization already has first events set.

Dependent on your industry selection, the recommended events will be different.

Keep in mind, that the events still need to be actually tracked, and these defined events are a starting point for your data management within Amplitude.

4. Select Browser SDK

For our purposes of implementing Amplitude on Webflow, you will need the Browser SDK.

5. Using the Browser SDK Snippet

You might be familiar with this process from setting up tools such as Google Tag Manager or Hotjar: Amplitude will show you the snippet that needs to be implemented in the head section of the website. Amplitude already adds our unique API Key into the snippet.

Copy this code, and navigate to your Webflow environment.

After copying the code, hit “next”. Amplitude is now starting to listen for any events. I like to keep this window in the background.

6. Adding the Code in Webflow

You have two options for implementing the code.

A) Adding the Code Globally:

You can add the code globally to all pages in the head tag, which is a fast and consistent way. It’s the most common way, as it takes less effort and ensures you don’t miss any pages.

B) Adding it to Individual Pages:

For some reasons you might not want to run Amplitude on all pages of your website. Here it can make sense to add the code only to those dedicated pages, where you want Amplitude to run.

In both cases, you will need to get navigate to settings, whether you have a for paid plan.

Within the settings, you navigate to “Custom Code”, where you add the snippet. You might already find other code within this view, in which case you can add it below. Hit “save changes” and “Publish”.

To install a code in the HEAD of the free version of Webflow, you would need to select "Project Settings" from the dropdown menu in the top left corner of the Webflow Designer. Then, select the "Custom Code" tab and paste the code into the "Head Code" section. Finally, click "Save Changes" and "Publish" to make the code live on your website. Note that the free version of Webflow only allows for code to be added to the Head and Body sections of individual pages, not globally across the entire site.

7. Button Click Implementation in Webflow

To implement a button click event in Webflow using Amplitude, you can add an event listener to the button element and call the amplitude.getInstance().logEvent method with the event name as the parameter.

In this case, you would insert a button in a Webflow section with the ID "my-button", and then add the add the following code to your Webflow site in the HEAD section.

<script>  document.getElementById('my-button').addEventListener('click', function() {    amplitude.getInstance().logEvent('Button Clicked');  });</script>

This code will log an event named "Button Clicked" to your Amplitude project whenever the button is clicked.

Make sure to customize the event name to something that accurately reflects the purpose of the event in your specific use case. By implementing these steps, whenever the designated button is clicked, an event labeled "Button Clicked" will be logged to your Amplitude project.

8. Validate your Data in Amplitude

After publishing, then you can now review if data is coming in successfully. If it’s not the case, review if you did all the steps as above.

Implementing Amplitude on Webflow is a simple process if you follow the steps outlined in this article. Once you have successfully implemented Amplitude, it is important to monitor your data and adjust your tracking as needed to ensure you are capturing the data you need.

If you are receiving events: Congrats! You have officially done the initial implementation of Amplitude on your website! it's time to start analyzing your data and gaining insights into your users' behavior.

Check out our blog for more resources on product analytics and user behavior analysis. If you feel unsure about implementing Amplitude on your Webflow website, consider requesting a consultation with us. We can help you with the implementation process and ensure that you are capturing the data you need to effectively analyze user behavior.


What are the common pitfalls to avoid when integrating Amplitude Analytics with Webflow for the first time?

To avoid common pitfalls when integrating Amplitude Analytics with Webflow, ensure correct SDK installation, accurately set up event tracking to reflect meaningful user actions, and avoid duplicating event names.

How can businesses ensure data accuracy and reliability after integrating Amplitude with Webflow?

Businesses can ensure data accuracy and reliability by regularly auditing event tracking configurations, validating data against known user interactions, and using Amplitude's verification features to check data flow.

Are there any advanced Amplitude features that can be leveraged specifically within Webflow to gain deeper insights into user behavior?

Leveraging advanced features in Amplitude, such as user segmentation, real-time analytics, and cohort analysis, can offer deeper insights into user behavior within Webflow, helping to tailor content and improve user experience.

Most popular

Get in touch!

Adasight is your go-to partner for growth, specializing in analytics for product, and marketing strategy. We provide companies with top-class frameworks to thrive.

Gregor Spielmann adasight marketing analytics