Build Your Own Subscription-Based Growth Model
Running a B2C subscription business? This template is built to help you project subscriber growth, model churn, and predict monthly recurring revenue with clarity—whether you’re selling a SaaS product, app, or digital service.
What You’ll Get
✅ A ready-to-use spreadsheet designed for subscription businesses
✅ Clear input sections for acquisition, billing, churn, and LTV
✅ Pre-filled formulas to help you simulate different growth scenarios
✅ Clean structure so you can start forecasting right away
What’s Inside the Growth Model
- Acquisition Funnel: Tracks how users convert from sign-up to becoming paying subscribers.
- Billing Projections: Monthly recurring revenue estimates.
- Churn Modeling: Includes retention vs churn logic for accurate income forecasting.
- Lifetime Value Tracking: Simulates the long-term value of new subscribers under different churn/retention rates.
Who is this for?
✅ B2C SaaS or digital subscription founders
✅ Growth and marketing teams managing acquisition and churn
✅ Anyone seeking a clear financial model for subscription growth
Why This Template Works:
Predictive: Helps simulate future revenue under different growth assumptions.
Decision-Making Tool: Make data-informed decisions on spend, conversion strategy, or retention efforts.
Plug-and-Play: Pre-filled formulas and clean structure let you start modeling your business immediately.
Frequently Asked Questions
Because retaining a customer is always cheaper than acquiring a new one—and it directly boosts revenue.
Yes! The template includes suggested baselines and guidance to start projecting even if you’re early stage.
Yes, the sheet is fully editable so you can tailor it to your business.