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Growth Analytics Maturity Model: How to Evaluate and Upgrade Your Marketing Analytics Tech Stack

Evaluate your marketing analytics maturity with a free, AI-powered assessment. Get a personalized roadmap to optimize your tech stack, track
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Is your marketing analytics setup driving business growth — or holding it back? Today’s marketing leaders are under increasing pressure to do more than generate leads. You're expected to optimize every stage of the customer journey, predict revenue, and prove ROI — all while navigating an ever-growing martech landscape. That’s why it’s no longer enough to simply have analytics tools. You need a mature, integrated, and actionable data strategy. The Growth Analytics Maturity Assessment is a free, AI-powered diagnostic tool that helps you evaluate your current marketing analytics maturity and receive a personalized roadmap for improving your stack, systems, and decision-making.

What Is the Growth Analytics Maturity Assessment?

The Growth Analytics Maturity Assessment was created specifically for marketing and growth leaders to:

  • Evaluate their current analytics capabilities
  • Benchmark their maturity against industry standards
  • Identify gaps in their martech stack and tracking setup
  • Receive AI-powered, actionable recommendations

It’s 100% free, secure, and only takes a few minutes to complete.

Why Growth Analytics Maturity Matters

Most marketing teams have tools like Google Analytics 4 (GA4), Amplitude, Segment, or HubSpot. But tool adoption doesn’t always translate to business impact.

Without a clear understanding of your maturity level, it’s easy to:

  • Miss key insights buried in data silos
  • Invest in tools that don’t fit your business goals
  • Make decisions based on incomplete or inaccurate data

This is where the Growth Analytics Maturity Assessment gives you clarity — and direction.

3 Pillars of the Growth Analytics Maturity Model

The assessment evaluates your setup across three critical areas:

1. Data Foundation & Tech Stack

  • Tracking implementation and event quality
  • Revenue attribution accuracy
  • Predictive analytics and forecasting
  • Retention and churn analysis

2. Reporting & Insight Generation

  • Customer acquisition analytics
  • Lifetime value (LTV) segmentation
  • Channel and campaign performance dashboards
  • Time to insight for business decisions

3. A/B Testing & Decision Making

  • Regular experimentation and test design
  • Conversion rate optimization (CRO) capabilities
  • Real-time reporting on funnel performance
  • Personalization and segmentation strategies
  • Data culture across marketing and product teams

What You’ll Get in Your Personalized Report

Once you complete the assessment, you’ll receive a downloadable report that includes:

  • Your overall maturity score with executive-level summary
  • Detailed breakdown of each category with strengths and gaps
  • Tool recommendations based on your current stack and growth stage
  • Key metrics to track, with context on how they impact your business

Who Is This For?

This assessment is built for:

  • Marketing and growth leaders in tech, SaaS, and digital-first companies
  • Teams planning to audit or upgrade their analytics setup
  • Businesses preparing for fundraising or scale
  • Anyone using GA4, Amplitude, Segment, Mixpanel, HubSpot, or similar tools

Frequently Asked Questions (FAQ)

What does the Growth Analytics Maturity Assessment cost?
It’s completely free. You’ll get full access to your personalized report at no cost.

Is this only for marketers?
While it’s built with marketing and growth teams in mind, product managers, founders, and data teams will also find it useful.

How long does the assessment take?
On average, it takes just 5–7 minutes to complete.

What kind of recommendations will I get?
Your report will include suggested tools, priority actions, and metrics based on your current level of maturity and business goals.

Do I need to share internal data or connect tools?
No. The assessment is survey-based — no integrations or sensitive data sharing is required.

Take the guesswork out of your analytics strategy.
Get a clear snapshot of your current setup — and a roadmap to level up.

👉 Start now: https://growthaudit.adasight.com/

Ready to find out where you stand?

Take the free
Growth Analytics Maturity Assessment and get a personalized report with tailored recommendations, tech stack upgrades, and key metrics to track.

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Get in touch!

Adasight is your go-to partner for growth, specializing in analytics for product, and marketing strategy. We provide companies with top-class frameworks to thrive.

Gregor Spielmann adasight marketing analytics