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How to Run A/B Tests in Amplitude: A Step-by-Step Experimentation Playbook
Summary:
If you’ve ever launched a new feature and wondered “Did this actually help?” — this guide is for you. The Experimentation with Amplitude Playbook is a free, step-by-step guide that helps product and marketing teams test ideas, track results, and make smarter decisions using real data. No jargon, no fluff — just practical advice you can use today.
Why Product Teams Need Experimentation
Guessing is risky. With the right experimentation setup, you don’t have to.
Running A/B tests helps you:
- Understand what features users actually want
- Improve conversion rates and retention
- Save time and money by avoiding dead-end ideas
Whether you're a product manager, growth marketer, or analyst, experimentation gives you clarity and confidence.
What’s Inside the Playbook
This free resource from Adasight walks you through how to plan, run, and evaluate A/B tests using Amplitude, one of the most popular tools for product analytics.
1. Plan a Strong Experiment
Learn how to come up with clear, testable ideas that lead to useful insights.
2. Set Up Tests in Amplitude
Follow simple steps to create A/B tests using events and cohorts.
3. Analyze Your Results
See what worked, what didn’t, and how to make better decisions based on the data.
4. Build an Experimentation Habit
Turn testing into a regular part of your product or marketing workflow.
Bonus: How GrowthBook Fits In
Want even more flexibility? The playbook also includes a walkthrough for integrating GrowthBook with Amplitude.
GrowthBook adds features like:
- Feature flags
- Controlled rollouts
- Targeted experimentation
Perfect for scaling teams who want more control and speed.
Who Should Use This Playbook?
This guide is ideal for:
- Product managers launching new features
- Growth teams testing flows and funnels
- Marketers optimizing user journeys
- Data analysts supporting product decisions
- Teams already using Amplitude (or just getting started)
It’s also a good match if you’re searching for:
- “How to run A/B tests in Amplitude”
- “Amplitude experimentation guide”
- “Product experimentation framework”
- “GrowthBook integration with Amplitude”
Meet the Creator: Oleg Musteata
Oleg Musteata is a growth strategist and analytics expert with years of experience helping digital teams use data to grow smarter. His work combines clear frameworks with practical tools, making it easy for teams to get started with experimentation — even if they’ve never done it before.
“Experimentation isn’t just about data. It’s about learning faster, making better calls, and building with confidence.”
— Oleg Musteata
FAQ
What is Amplitude?
Amplitude is a tool that helps you track user behavior and see what’s working across your website or product.
Do I need a technical background?
Not at all. This playbook is designed for non-technical users too — especially PMs, marketers, and early-stage teams.
Is this really free?
Yes — no hidden costs or commitments.
Do I need GrowthBook to use this?
Nope. GrowthBook is optional. Everything in the playbook works with just Amplitude, but we show how to go further with GrowthBook too.
Will this help if I’ve never run experiments before?
Yes! The guide is beginner-friendly and lays out every step clearly.
📥 Ready to Test Smarter?
Start using data to guide your decisions — and stop guessing what works.
Download the free Experimentation with Amplitude Playbook and start running tests today.
