The Amplitude Experimentation Playbook
This playbook is your practical guide to planning, setting up, and analyzing experiments using Amplitude. It walks you through every step of the experimentation process — from defining your hypothesis and configuring feature flags, to running tests and rolling out winning variants.
Whether you're using Amplitude for web or mobile, this resource helps you build a solid experimentation practice that drives measurable impact on user engagement, retention, and product growth.
Growth & Experimentation Lead at Adasight.com
Why Download the Amplitude Experimentation Playbook?
Because it gives you everything you need to run better experiments — faster:
🔍 A clear, step-by-step guide to running A/B tests with Amplitude
🧪 Best practices for both Feature Experiments (with flags) and Web Experiments (via no-code editor)
🧠 Help defining hypotheses, metrics, cohorts, and event tracking
🛠️ Technical setup tips and code snippets to streamline engineering work
✅ QA and rollout checklists to avoid costly mistakes
📊 Guidance on interpreting results and enabling the winning variant
💡 Bonus: Tips to improve experimentation culture and process across your team
Who is this for?
This playbook is built for:
✅ Product Managers looking to run structured, scalable A/B tests
✅ Founders who want to de-risk product decisions with data
✅ Growth & Marketing Leads aiming to improve user engagement and retention
✅ Teams using Amplitude Experiment to power experimentation across web or mobile
✅ Anyone who wants to go from “just shipping features” to testing what actually works