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At Adasight, we’ve seen one pattern repeat itself across countless startups: the earlier a team invests in solid analytics foundations, the faster (and smarter) they grow.
Too often, early-stage companies put off implementing proper tracking and measurement. It feels like a “later problem” — something to tackle once the product has traction or when fundraising rounds demand more metrics. But waiting too long comes at a cost. Teams lose valuable learnings from early experiments, repeat mistakes, and make decisions on gut instead of evidence.
That’s why we’re excited to announce our new alliance with Project Europe — an investor initiative backed by some of Europe’s most successful founders from Klarna, Personio, GetYourGuide, Canva, and others. Together, we’re reshaping how early-stage startups approach data from day one.
Why Project Europe and Adasight?
Project Europe isn’t just another VC. Their focus is on equipping founders with more than just capital — they provide operational support, hands-on guidance, and access to a network of experts who know what it takes to scale.
When Adasight approached, the alignment was clear: their portfolio companies needed a way to embed analytics into their growth process early, avoiding the pitfalls we’ve seen many times before.
So, as part of their portfolio support, Adasight is leading a 4-week Data Analytics Foundations program tailored to early-stage startups.
What the Program Delivers
The program is designed to help teams move fast, but with a clear structure. Over four weeks, we cover:
- Data implementation: Making sure the right events are tracked in tools like PostHog or Amplitude.
- Funnel optimization: Understanding where users drop off and how to fix it.
- Hands-on training: Empowering teams to analyze data themselves, instead of waiting on outside help.
By the end, founders and product teams walk away with a working analytics stack, the ability to run their own analyses, and a framework for making data-informed decisions.
A Founder’s Perspective: Zellify
One of the first startups to go through the program is Zellify, a promising early-stage company supported by Project Europe. Their founder, Marcus Persson, summed up the challenge perfectly:
“We launched a pilot before, but without tracking, we had no idea what — or why — it didn’t work. This time, I don’t want to make the same mistake.”
For Zellify, we built product analytics in PostHog from day one. This means every experiment, every feature launch, and every customer interaction can now be measured and understood. Instead of guessing what works, they’re learning with every move.
This is the core idea: in growth, what you don’t measure can absolutely hurt you.
The Bigger Picture
The Adasight x Project Europe alliance isn’t just about one program or one startup. It’s about shifting the culture of how early-stage companies think about growth.
- For founders: It’s the difference between repeating mistakes and learning quickly.
- For investors: It’s confidence that their portfolio companies are building sustainable growth engines.
- For the ecosystem: It’s a step toward making data literacy a standard, not an afterthought.
With Project Europe’s backing and Adasight’s expertise in data, experimentation, and analytics, we’re giving startups the tools they need to scale smarter and faster.
Looking Ahead
This is just the start. Over the coming months, we’ll be sharing stories from other startups in the program, lessons learned from implementation, and insights on how early analytics foundations translate into revenue impact.
Because while startups will always face uncertainty, one thing is certain: those who measure, learn, and adapt early have the best shot at winning later.
