Built 12+ Lifecycle Dashboards to Unlock Phase-Level Insights for Output’s Marketing Team

1. Unified Lifecycle Visibility Across 12+ Dashboards
Delivered 100+ charts spanning lead gen to winback, enabling Output to monitor every customer journey phase with clarity and confidence.

2. Real-Time Email Impact Analysis via Braze Integration
Integrated Braze with Amplitude to surface email-driven trial starts, conversions, and resubscriptions — supporting smarter messaging decisions.

3. Scalable Reporting Structure for Strategic Decision-Making
Built a phase-aligned dashboard system that empowered weekly reviews, revealed program-level blockers and wins, and laid the foundation for ongoing experimentation and executive reporting.

Output’s Lifecycle team runs strategic programs aligned to customer journey “phases” (e.g., lead gen, activation, winback). While individual programs had performance metrics, there was no centralized visibility into how these phases were trending, making it difficult to:

• Diagnose impacts on core business metrics like retention and conversion
• Understand whether programs were effectively shifting phase-level behavior.
• Identify when other initiatives were inadvertently affecting lifecycle performance.

Furthermore, their Amplitude instance was fragmented, with some data available only in Looker or Braze; this disjointed view limited cross-functional decision-making.

1. Scoped Dashboard Needs from Brief
We reviewed Output’s Lifecycle team brief and defined the exact dashboards needed across each customer journey phase: from lead gen to winback, ensuring alignment with business outcomes and team reporting goals.

2. Validated Data Availability
We audited both Amplitude and Looker to assess whether the required metrics and dimensions were available. This included verifying whether events were implemented, determining if breakdowns (e.g., by product or billing interval) were possible, and confirming Braze integration coverage.

3. Built Dashboards Based on Confirmed Data
Where data existed in Amplitude, we prioritized building dashboards directly within the platform to ensure easy exploration and lifecycle analysis.

4. Refined Dashboards with Client Feedback
We collaborated with Output to refine each dashboard: validating filters (e.g., campaign types), clarifying conversion timing logic, and ensuring dashboard structures matched team preferences and use cases.

5. Final Handoff & Data Accuracy Validation
We handed over all finalized dashboards and validated data integrity across platforms, ensuring Output’s teams could confidently use them to monitor lifecycle performance, spot trends, and connect program outcomes to business results.

• 📊 100+ charts in over 12 dashboards created across Amplitude covering every lifecycle phase
• 🧠 Unified reporting structure tied to core funnel stages: lead gen, abandoned cart, activation, retention, churn, winback, and cross-sell
• 📈 Braze<>Amplitude integration enabled real-time visibility into email impact on trial starts, conversions, and resubscriptions
• 🔍 Enabled identification of program-level wins and blockers via weekly phase-level metrics
• 💡 Set foundation for ongoing experimentation, attribution improvements, and executive reporting