Unravel - Statsig Audit (Events & Experimentation)
Key Achievements
What is a Statsig Audit?
A Statsig audit is a structured review of your Statsig implementation covering SDK configuration, event tracking, API key setup, and experiment design. It identifies misconfigurations, naming inconsistencies, and setup errors that cause unreliable data and experiment results.
Further reading on Statsig implementation
If you are evaluating Statsig or questioning the reliability of your current setup, we have put together a series of practical guides based on our implementation experience. What Is Statsig? covers how the platform works and how it fits into a modern product stack. How to Audit Your Statsig Setup walks through the five areas most likely to have issues and what correct configuration looks like. And Top 10 Reasons Your Statsig Setup Is Having Issues covers the most common silent misconfigurations and exactly how to fix them.
Our Achievements
1. Conducted an initial discovery call with Unravel to understand their challenges and clarify the objectives they wanted to achieve with Statsig
2. Performed a rapid audit of their existing setup, identifying incorrect configurations and providing clear recommendations for correction
3. Delivered a 1.5-hour live demo covering experiment setup, evaluation workflows, feature usage, and Statsig best practices
4. Prepared a detailed findings document outlining all issues, recommendations, and a pause period for Unravel to implement the fixes
5. Held a final close-off call, handing over the documentation and completing a comprehensive event audit
The Challenge
Unravel needed to set up Statsig quickly and correctly, but lacked in-house expertise on best practices for implementing SDKs, tracking events, and configuring experimentation. Rather than spending weeks experimenting through trial and error, they partnered with Adasight to ensure Statsig was implemented the right way from day one.
Sounds Familiar to You?
Running Statsig and not sure if it's set up correctly? We offer a free 30-minute Statsig call to review your setup and identify what needs fixing.
👉Book a free 30-minute Statsig call
The Process
What We Looked At
- SDK implementation and environment configuration
- Event naming conventions and property structure
- API key setup across dev, staging, and production
- Experiment configuration (exposure rules, overrides, targeting)
- Results analysis setup (sequential testing, CUPED, guardrail metrics
Unravel needed a partner who could help them set up Statsig quickly and with best practices for long-term scalability. Through a focused two-week engagement with Adasight, they successfully implemented Statsig the right way ensuring a robust foundation for experimentation, reliable data, and fast execution.
A Bit More About Us
Adasight is a growth analytics and experimentation consultancy specialising in helping product and growth teams implement tools like Statsig, Amplitude, and GrowthBook the right way.
We've worked with 100+ SaaS companies across implementation, auditing, and experimentation program design. When teams come to us for a Statsig audit, we don't just flag what's broken, we deliver a structured findings document, a live walkthrough of best practices, and a clear remediation plan so teams can move fast without rebuilding from scratch later.
The Outcome
In just two weeks, and with Adasight’s guidance, Unravel successfully adopted Statsig using industry-standard best practices, enabling fast execution, reliable data, and a scalable experimentation framework.
They:
- Implemented the correct Statsig SDKs for both event tracking and experimentation based on Unravel’s tech stack
- Configured the appropriate API keys across all environments—development, staging, and production
- Designed and instrumented events with the right properties, structure, and naming conventions for long-term scalability
- Set up experiments with proper exposure rules, overrides, targeting, and evaluation settings
- Analyzed experiment results using Statsig’s advanced capabilities such as sequential testing, CUPED, and guardrail metrics
Get in touch!
Adasight is your go-to partner for growth, specializing in analytics for product, and marketing strategy. We provide companies with top-class frameworks to thrive.
