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Unravel - Statsig Audit (Events & Experimentation)
Key Achievements
- Conducted an initial discovery call with Unravel to understand their challenges and clarify the objectives they wanted to achieve with Statsig
- Performed a rapid audit of their existing setup, identifying incorrect configurations and providing clear recommendations for correction
- Delivered a 1.5-hour live demo covering experiment setup, evaluation workflows, feature usage, and Statsig best practices
- Prepared a detailed findings document outlining all issues, recommendations, and a pause period for Unravel to implement the fixes
- Held a final close-off call, handing over the documentation and completing a comprehensive event audit
The Challenge
Unravel needed to set up Statsig quickly and correctly, but lacked in-house expertise on best practices for implementing SDKs, tracking events, and configuring experimentation. Rather than spending weeks experimenting through trial and error, they partnered with Adasight to ensure Statsig was implemented the right way from day one.
The Process
Unravel needed a partner who could help them set up Statsig quickly and with best practices for long-term scalability. Through a focused two-week engagement with Adasight, they successfully implemented Statsig the right way ensuring a robust foundation for experimentation, reliable data, and fast execution.
The Outcome
In just two weeks, and with Adasight’s guidance, Unravel successfully adopted Statsig using industry-standard best practices—enabling fast execution, reliable data, and a scalable experimentation framework.
They:
- Implemented the correct Statsig SDKs for both event tracking and experimentation based on Unravel’s tech stack
- Configured the appropriate API keys across all environments—development, staging, and production
- Designed and instrumented events with the right properties, structure, and naming conventions for long-term scalability
- Set up experiments with proper exposure rules, overrides, targeting, and evaluation settings
- Analyzed experiment results using Statsig’s advanced capabilities such as sequential testing, CUPED, and guardrail metrics
Get in touch!
Adasight is your go-to partner for growth, specializing in analytics for product, and marketing strategy. We provide companies with top-class frameworks to thrive.
