✅ Successful Amplitude Setup: Successfully set up Amplitude for the first time, providing valuable user insights that would have otherwise been missed, overcoming challenges such as lack of in-product tracking for understanding user behavior before public launch.
✅Established Analytics Foundation: Established a strong foundation in analytics, leading to higher value users and a data-driven approach.
✅ Product Analytics Implementation: Implemented product analytics to measure key user KPIs, including activation, retention, and feature engagement.
✅Improved Onboarding Process: Improved visibility of friction points in the onboarding process and identified high-converting channels.
✅User Retention and Persona Insights: Obtained insights into user retention and ideal customer personas, enabling the company to progress to the next stage of growth.
✅ Paid Campaigns Optimization: Enabled the start of paid campaigns by identifying channels that drive high engagement users.
✅Revenue Generation Increase: Increased revenue generation by launching the platform into the market with meaningful insights and a long-term roadmap based on user needs.