How Seatfrog Reactivated Amplitude Analytics to Uncover Actionable User Behavior Insights
Key Achievements
1. Reactivated Dormant Amplitude Setup for Immediate Business Value
Brought Seatfrog's underutilized Amplitude implementation back to life, transforming it from unused infrastructure into an active source of product insights.
2. Cross-Platform Analytics Framework Across iOS and Android
Built a unified analytics approach that accounts for distinct user behaviors between iOS and Android, enabling accurate platform comparisons and targeted optimization.
3. 19 High-Impact Business Questions Answered in Four Weeks
Delivered actionable answers to critical questions about user engagement, retention, lifecycle dynamics, and behavioral patterns across both platforms.
4. Self-Service Analytics Foundation for Ongoing Insights
Created reusable Amplitude dashboards and documentation that enable Seatfrog's team to monitor trends, track changes, and generate insights independently.
5. Behavioral Segmentation for Targeted Product Strategy
Identified meaningful user segments based on engagement patterns, providing clear direction for product improvements and user experience optimization.
The Challenge
Seatfrog had Amplitude implemented but hadn't actively used it to generate insights in recent months. Their analytics setup sat dormant while the team lacked clarity on user behavior, engagement patterns, and lifecycle dynamics.
Specific Pain Points:
- Dormant analytics infrastructure: Amplitude was implemented but not actively used for decision-making
- Cross-platform complexity: Separate iOS and Android projects with distinct user behaviors requiring unified analysis
- No behavioral clarity: Limited understanding of how users interact with the platform and what drives engagement
- Unclear user segments: No structured way to identify and compare different user types
- Critical business questions unanswered: Key questions about retention, engagement, and lifecycle remained unexplored
Seatfrog needed hands-on support to reactivate their analytics setup, uncover meaningful patterns, and translate findings into practical next steps for product improvement.
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The Process
Our engagement with Seatfrog was structured as a focused, two-sprint initiative designed to build analytics momentum quickly.
Sprint 1: Product & Funnel Understanding (Weeks 1-2)
Deep Product Discovery
We started by thoroughly mapping Seatfrog's product and user journeys across both iOS and Android platforms, understanding the nuances of each experience.
Exploratory Data Review
Conducted comprehensive analysis of existing event data to identify key engagement indicators, behavioral patterns, and meaningful differences between platforms.
Dashboard Development
Built Amplitude dashboards with clearly defined outcomes, each tied to specific user behaviors or business questions. Every dashboard included written insights explaining what the data revealed.
Platform Comparison Notebook
Created a dedicated analysis notebook summarizing key behavioral differences between iOS and Android users, providing a foundation for platform-specific optimization.
Collaborative Working Sessions
Hosted two live sessions with the Seatfrog team to walk through findings, align on interpretations, validate insights, and ensure the team could independently use the dashboards.
Sprint 2: Business Questions & Insight Expansion (Weeks 3-4)
Targeted Question Framework
Built upon Sprint 1's foundation by focusing on Seatfrog's most critical business questions about user engagement, retention, and lifecycle dynamics.
Decision-Oriented Dashboards
Created additional dashboards and in-depth charts within Amplitude, each directly answering a specific business question with actionable recommendations.
Behavioral Segmentation
Identified and documented meaningful user segments based on engagement patterns, enabling targeted product strategies and personalized user experiences.
Insight Documentation
Fully documented all findings within Amplitude, ensuring insights were preserved, reusable, and accessible to the entire team without external dependency.
Knowledge Transfer
Equipped Seatfrog's team to extend the analytics framework independently as user behavior evolves and new questions arise.
The Outcome
Within four weeks, Adasight successfully reactivated Seatfrog's Amplitude analytics and delivered a scalable foundation for ongoing product insights.
Immediate Results:
19 High-Impact Questions Answered
Delivered actionable answers to critical user behavior questions, with clear comparisons between iOS and Android platforms.
Behavioral Clarity Across Platforms
Seatfrog now has a clear, actionable view of how users engage differently on iOS vs. Android, enabling platform-specific optimization strategies.
Self-Service Analytics Capability
All findings are fully documented and embedded within Amplitude dashboards, enabling the team to monitor changes, capture emerging trends, and generate insights independently.
Reusable Framework
Built analytics infrastructure that can be extended as the product evolves, without requiring ongoing external support.
Faster Decision-Making
Product and growth teams can now confidently use analytics to guide initiatives, backed by clear data and documented insights.
Long-Term Impact:
Seatfrog now operates with a living analytics foundation that supports continuous learning:
- Monitor user behavior changes over time
- Identify emerging trends as the product evolves
- Compare platform performance consistently
- Answer new questions using established patterns
- Scale analytics capabilities as the team grows
The engagement transformed Amplitude from unused infrastructure into an active decision-making tool that drives product strategy.
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