How MightyScout Unlocked Full Funnel Visibility and Feature Insights with PostHog Analytics

1. Full-Funnel Visibility From Landing to Activation

Mapped MightyScout’s complete user journey and delivered dashboards that reveal conversion flows, onboarding drop-offs, and key activation moments.

2. Lifecycle KPI Framework Across Five Growth Levers

Defined acquisition, activation, monetization, engagement, and churn metrics to align product, marketing, and leadership teams on shared outcomes.

3. Standardized PostHog Tracking With 30+ Events

Created and validated a detailed event schema covering landing pages, signup funnels, onboarding steps, and core product features.

4. Scalable Analytics Foundation for Experimentation

Delivered a PostHog setup that supports rapid testing, feature evaluation, and data-driven improvements across the product lifecycle.

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Before working with us, MightyScout had no formal product analytics in place. As a result, their team couldn’t confidently answer key questions like:

• How are users navigating from landing pages to signups or demos?
• Which onboarding actions correlate with higher activation or monetization?
• Where are users dropping off in their trial experience?
• Which features are most valuable and which are underused?

The team needed:

• A structured KPI framework tied to real user behavior
• A way to track and validate every step of their product funnel
• Foundational dashboards to answer key business and product questions
• A setup in PostHog that could scale with their product and experimentation needs

KPI Design & Funnel Mapping

We began by aligning with the MightyScout team on what mattered most: identifying the key metrics, lifecycle KPIs, and critical conversion moments. We segmented these across five growth levers: Leads Segmentation, User Acquisition, Monetization, Engagement, and Churn.
From there, we mapped their entire user journey: from demo requests and free trials on the marketing site to in-app feature usage like influencer lookup, insights, and contact management.

PostHog Tracking Plan & Validation

Using the funnel map, we built a detailed tracking plan that defined key events, properties, and user traits for every meaningful interaction. Once implemented by their dev team, we validated all events in PostHog to ensure complete data accuracy and parity with the plan.

Data Use Case Definition

We partnered closely with MightyScout to define the exact product and growth questions they wanted to answer, such as:

• What % of trial users activate key features?
• Which marketing paths drive higher conversion to demo or signup?
• Where do users drop off during onboarding?
• What features correlate with retention or upgrades?

Dashboard Creation

To bring the data to life, we built PostHog dashboards that gave the team real-time visibility into:

• Conversion funnels from landing → demo → signup → activation
• Feature usage depth by persona (agency vs brand)
• Drop-off trends in trial flow
• Churn risk indicators based on usage patterns

• Defined MightyScout’s KPI framework across the full lifecycle: acquisition, activation, monetization, engagement, and churn
• Mapped 30+ and validated 15+ events across landing page flows, signup funnels, and in-app feature usage
• Created dashboards that surface actionable insights on conversion, onboarding, and retention
• Enabled the team to track trial-to-paid conversion and optimize key moments like demo bookings and first product usage
• Delivered a scalable analytics foundation for continued experimentation and growth