Defined KPI Tree and Built Actionable Dashboards to Power Zellify’s Product-Led Growth with Posthog

1. Defined KPI Tree and Growth Framework
Mapped Zellify’s full user journey and established success metrics across activation, engagement, and monetization to guide product-led decision-making.

2. Built and Validated End-to-End Tracking in PostHog
Implemented a reliable tracking plan covering key events from quiz creation to payment, ensuring accurate, actionable insights from day one.

3. Delivered Real-Time Dashboards for Funnel and Monetization Visibility
Created self-serve dashboards answering Zellify’s core product and growth questions, enabling fast iteration and confident pre-launch execution.

Like many pre-launch startups, Zellify required support in establishing its first analytics framework. Key areas where they sought clarity and structure included:

• A clear definition of what product success looks like across the funnel
• A measurement plan to track how users move from signup to funnel creation to payment
• A way to connect PostHog tracking with actionable business questions
• Foundational dashboards that the team could build on post-launch

Rather than retrofitting analytics later, Zellify aimed to launch with intentionality — aligning KPIs, tracking, and team visibility from the outset.

KPI Design & Growth Framework

We started by mapping the user journey and identifying key inflection points. From this, we developed a KPI tree aligned with Zellify’s phased goals: activation, engagement, and monetization. This provided a roadmap for how the team would measure success post-launch and identified the key levers they could focus on.

PostHog Tracking Plan & Validation

We created a structured tracking plan that outlined key user events — from account creation to funnel edits, launches, A/B tests, and payment connections. We then helped the team validate those events in PostHog to ensure data accuracy and reliability.

Data Use Case Definition

To ensure data collection was actionable, we collaborated with Zellify to define the key product and growth questions they needed to answer. These included:

• Where are users dropping off in the funnel creation journey?
• How many users are leveraging A/B testing?
• Who is connecting payment successfully?

This gave the team a clear lens into user behavior once the product launches.

Dashboard Creation

We built dashboards in PostHog to answer these questions in real-time, giving the team early visibility into user flows, engagement, and readiness for monetization.

• Designed Zellify’s KPI tree aligned with their product-led growth strategy across activation, engagement, and monetization phases
• Built and validated their first PostHog tracking plan, enabling reliable insight into funnel and payment behaviors
• Created dashboards that answered Zellify’s most important product and growth questions post-launch
• Provided the team with a self-serve analytics foundation to help them launch with confidence and iterate quickly