Run a Google Analytics Audit With Confidence
Setting up Google Analytics 4 and not sure what to track—or whether you’ve done it right? This free spreadsheet helps you audit, plan, and manage your GA4 setup without the overwhelm.
Whether you’re starting from scratch or improving your current tracking, this tool gives you everything you need to confidently collect the data that actually matters.
Head of Product, Markaz (YC W22)
What You’ll Get
✅ A guided onboarding questionnaire to define your analytics goals
✅ A GA4 audit checklist to assess your current setup
✅ A project management tab to track implementation progress
✅ A customizable tracking plan to map key events, parameters, and conversions
What’s Inside the Template
- Onboarding Questionnaire: Clarify your goals and what to track before you start.
- Audit Checklist: Check your current GA4 setup for issues and missing data.
- Project Management: Keep track of tasks, deadlines, and progress.
- Tracking Plan: Plan and document the events and conversions you want to track.
Who is this for?
✅ Growth, marketing, or product teams setting up GA4
✅ Agencies running audits or implementation for clients
✅ Founders or ops leads who want clean, reliable data
✅ Anyone who’s tired of messy dashboards and missing events
Frequently Asked Questions
No. This template was designed with clear language and simple workflows for non-technical teams.
Yes! The tracking plan includes fields for GTM notes and testing.
Great! Use the audit checklist to identify gaps and improvements.