Build Smarter Campaigns With a Custom Growth Forecast
Running an e-commerce or marketplace business where customers typically purchase once? This transactional growth model is built for you.
Use it to model how ad spend, conversions, and average order value affect your monthly revenue—and simulate the compounding effects of small improvements in performance.
What You’ll Get
✅ A plug-and-play spreadsheet for transactional businesses
✅ Inputs for ad spend, conversion rates, and revenue targets
✅ Built-in marketing efficiency calculator (MER)
✅ Month-by-month income projections and cohort visualization
✅ Pre-built dashboard with clear forecasting logic
What’s Inside the Growth Model
- Marketing Inputs: Advertisement spend, growth rate, MER (Marketing Efficiency Ratio).
- Revenue Forecasts: Target revenue per user, conversions based on clicks.
- Cohort Projections: Month-by-month income growth, visualizing the compounding impact of increased spend or improved conversion rates.
Who is this for?
✅ DTC brands, marketplaces, or any transactional e-commerce model
✅ Founders and growth leads planning marketing budgets
✅ Performance marketers and RevOps teams looking for clear forecasting tools
Why This Template Works:
Predictive: Helps simulate future revenue under different growth assumptions.
Decision-Making Tool: Make data-informed decisions on spend, conversion strategy, or retention efforts.
Plug-and-Play: Pre-filled formulas and clean structure let you start modeling your business immediately.
Frequently Asked Questions
Nope. You can start with projected numbers and update them as you grow.
Yes—you can duplicate sections to reflect different SKUs or categories.
Definitely. Use MER and revenue forecasts to plan smarter marketing investments.