case study
How CompleteSleep Enabled 90% KPI Visibility for Product Optimization
We transformed Amplitude from a scattered data repository into a trusted analytics hub by auditing and standardizing event tracking.
Key Achievements
Conducted a full audit and cleanup of Amplitude events, resolving tracking inconsistencies and ensuring 90% of key product and marketing KPIs could be answered with confidence.
Delivered tailored Amplitude training for product, marketing, and operations teams—enabling independent dashboard creation, cohorting, and performance analysis across the organization.
Introduced a robust event taxonomy and user state tracking system to better distinguish between new, returning, and converting users—supporting more targeted optimizations.
Advised on UTM integration, marketing funnel alignment, and realistic attribution pathways across tools like Braze, Stripe, and Tatari—laying the groundwork for full-funnel visibility from ad click to conversion.
The Challenge
Despite having a robust product and growing user base, Complete Sleep faced several key analytics challenges:
- Unstructured data in Amplitude leads to inconsistent reporting and difficulty drawing clear insights
- Limited internal experience with Amplitude, with most teams unsure how to navigate or extract value from the platform
- Inability to connect marketing efforts to user outcomes, like insurance submission or oral device fulfillment
These challenges made it difficult to optimize acquisition strategies, improve product flows, or validate the success of new initiatives.
The Process
- Amplitude Audit
We began by auditing Complete Sleep’s existing Amplitude implementation to ensure all necessary events were tracked. This included reviewing event schemas, page view coverages, and backend event forwarding. - Tracking Plan Structuring
We translated existing KPIs into a comprehensive event taxonomy and advised on naming conventions, property structure, and state-based user journey tracking. This included resolving fragmentation in user tracking and identifying where identity calls or user properties should be introduced. - Enablement & Training
Through customized sessions and support, we trained internal teams on Amplitude fundamentals — including chart creation, dashboarding, cohorting, and how to answer key questions using Amplitude. We also provided office hours and async support for implementation and troubleshooting.
- Marketing Analytics Consulting
We advised on syncing ad platform UTMs, integrating performance marketing funnels, and identifying what could (and could not) be pushed into Amplitude (e.g., Braze, Stripe, Tatari). This helped their teams better plan toward eventual marketing attribution and customer lifecycle insights.
The Outcome
- ✅ Full Amplitude event audit and cleanup conducted to ensure reliable tracking across funnels (target: 90% of KPIs answered)
- 🧠 Internal teams (product, marketing, operations) trained on Amplitude self-serve analytics, enabling them to build dashboards and answer core product/marketing questions (target: 3 teams & heads of said teams)
- 🛠️ Restructured tracking to distinguish user states better and improve insights into returning user behavior
Get in touch!
Adasight is your go-to partner for growth, specializing in analytics for product, and marketing strategy. We provide companies with top-class frameworks to thrive.
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