SyncCar Achieved 100% Amplitude Data Quality Score
Key Achievements
Completely overhauled and streamlined SyncCar’s Amplitude setup, resolving data integrity issues and delivering a structured, scalable tracking foundation tailored to both Guest and Host experiences.
Delivered comprehensive dashboards for key KPIs—including guest and host conversion, trip and vehicle data, and traffic sources—empowering SyncCar to make informed, data-driven decisions without relying on analyst support.
Through rigorous validation and QA, ensured accurate and trustworthy event tracking, restoring confidence in SyncCar’s analytics for product optimization and marketplace performance monitoring.
Provided ongoing support and strategic guidance, including training and resources, to help SyncCar’s team become self-sufficient in managing and leveraging their analytics long-term.
The Challenge
At the start of our engagement, SyncCar faced several challenges that limited their ability to make data-informed decisions:
- An Amplitude setup that lacked structure and alignment to product goals
- No clear visibility into key conversion and engagement metrics for Guests or Hosts
- A lack of event consistency across frontend and backend
- Limited internal resources for designing and validating a scalable tracking plan
- Unclear data use cases and scattered reporting efforts
This prevented the team from understanding user behavior, prioritizing product development, and monitoring marketplace performance effectively.
The Process
Audit & KPI Alignment
We began with an audit of their existing Amplitude configuration, highlighting key data integrity issues. From there, we collaborated with SyncCar to define baseline and growth KPIs for both user segments.
User Journey Mapping & Tracking Plan
We documented detailed user journeys for both Guests and Hosts, and developed a comprehensive tracking plan that included frontend/backend events and relevant user properties.
Implementation Support
We worked closely with the engineering team to clarify use cases, map events to CTAs and flows, and guide the integration process. We also ran manual and Amplitude-based event validation to ensure data quality.
Event Configuration & Data QA
We fine-tuned the Amplitude event taxonomy, validated each implementation, and resolved existing data issues — ultimately reaching a 100% Amplitude Overall Score.
Use Case Definition & Dashboarding
Business questions were converted into actionable charts and dashboards, supporting key marketplace goals. This included:
- Guest Conversion Dashboard
- Host Conversion Dashboard
- Trips & Cars Details
- Traffic Source Analysis
The Outcome
✅ Audit & Rebuild of Amplitude Infrastructure
A clean, reliable tracking setup tailored for a two-sided marketplace, resolving prior inconsistencies.
✅ User Journey & Event Alignment
Full mapping of user interactions and behaviors into events structured around business logic.
✅ Business Question Coverage
All key business questions were mapped to charts and segments, allowing for on-demand insight without needing analyst support.
✅ Custom Dashboards for Guest & Host Metrics
Stakeholders gained real-time visibility into user behavior, conversion, and engagement across key flows.
✅ Validated Events & 100% Amplitude Score
Confidence in the data quality was restored, ensuring analytics-driven decisions can be trusted.
✅ Ongoing Enablement
SyncCar’s team received guidance throughout the process, including recommendations to continue their learning with Amplitude Academy.
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