Measuring What Matters for Smarter Growth with Amplitude: Enabling Product and Marketing Teams

1. End-to-End Product Analytics Infrastructure Implemented
Set up a complete Amplitude tracking system with over 50% coverage of defined use cases, enabling clean, reliable data across staging and production environments.

2. Cross-Functional Team Enablement and Upskilling
Trained 4 teams (product, marketing, dev, CX) to independently use Amplitude — with 80% of key team members now creating their own charts and analyses without analyst support.

3. Strategic Insights Through Custom Dashboards
Delivered actionable dashboards for key KPIs like ticket conversion and feature adoption — now used in weekly rituals to drive smarter, faster decisions.

Before our engagement, Ticket Tailor’s product and marketing teams had a limited understanding of how users interacted with their platform. They faced several key challenges:

• Limited visibility into which features were most impactful
  
• No in-product attribution model to show what user behaviour results from which ads or campaigns
  
• Limited understanding of user behavior across the lifecycle
  
• Lack of internal experience with analytics tools like Amplitude
  

This gap in insight made it challenging to prioritize product development, optimize acquisition efforts, or support internal decision-making with data.

1. Discovery & KPI Definition
We collaborated with product, marketing, and development teams to uncover core business questions and align on KPIs, such as event creation, ticket purchase conversion, and messaging engagement.

2. Tracking Plan Creation
Based on those KPIs, we built a detailed Amplitude tracking plan to define which events and properties should be tracked to measure user activity and campaign performance.

3. Amplitude Implementation Support
We supported the development team in implementing the plan, answering questions throughout the process, and running quality assurance to ensure accurate data collection.

4. Training & Enablement
Through our Academy format, we trained all key teams — product, marketing, customer experience, and dev — on Amplitude fundamentals. These sessions focused on using the platform to analyze behavior, build dashboards, and answer specific questions.

5. Dashboard Creation & Use Cases
We created custom dashboards tailored to their needs

✅ End-to-End Tracking Infrastructure

• Outcome: A fully functional Amplitude setup across staging and production environments.
• Impact: Clean, structured event data now flows into dashboards — eliminating guesswork and enabling confident decision-making.

🧠 Customer Journey & Pain Point Mapping

• Outcome: We worked with stakeholders to understand key user flows and business challenges.
• Impact: These were mapped to measurable events and actionable questions — giving clarity on what to measure and why.

📊 Industry-Standard Tracking Plan

• Outcome: A best-practice tracking plan was created and implemented by the client’s team.
• Impact: Clear event naming, consistent properties, and alignment between product goals and data.

🔎 Event Validation & Data Integrity

• Outcome: All events were reviewed and validated for accuracy and structure.
• Impact: Teams now trust the data and use it without second-guessing quality.

📊 Custom Dashboards Aligned to Business Goals

• Outcome: Dashboards built around key use cases: conversion analysis, feature adoption, and engagement.
• Impact: Dashboards became part of weekly rituals, powering faster, insight-led decisions.

🧠 Enablement & Team Upskilling

• Outcome: We ran training sessions for multiple cross-functional teams.
• Impact: Teams now build their own charts, analyze funnels, and answer stakeholder questions independently.

🚀 Shift Toward a Data-Informed Culture

• Outcome: Analytics became embedded in everyday workflows.
• Impact: Teams rely on insights — not assumptions — leading to better experiments and feature outcomes.

📈 Quantifiable KPI Achievements

• ✅ Tracking Infrastructure: Amplitude setup with 50%+ coverage for defined data use cases
• ✅ Product Analytics: 16 core product KPIs defined and tracked (e.g. event creation rate, ticket conversion rate)
• ✅ Marketing Attribution: 1 live marketing attribution dashboard (Goal: 3+)
• ✅ Team Training: 4 cross-functional teams trained in Amplitude (Goal: 3)
• ✅ Independent Users: 4 key team members (product, marketing, dev, CX) now create charts independently (Target: 80%)

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