Adasight and Tonic (jointonic.com) really hit it off in their project together. They got some big brains on board, like Tonic’s Head of Product, Analía Ibargoyen, and Cofounder/CTO, Rose Xi, and together with Adasight we dived into refining Tonic's growth strategies.
Here's the cool stuff Adasight did:
- Conducted a thorough data integrity audit of tools like Segment, Amplitude, and Braze. This was all about making sure Tonic's data was spot-on.
- Refined key growth metrics, focusing on user sign-up, keeping users coming back, and overall user stickiness.
- Analyzed user behaviors across the board, from the most active to the least, to get a full picture of how people use Tonic.
- Implemented the Duolingo Growth States Model. Yep, the language learning app! It's called the Duolingo Growth States Model. It’s this fancy way of understanding how users move through the app and keep getting better. By applying this model to Tonic, they got a whole new perspective on how users learn and progress. It’s like having a roadmap for user growth.
This collaboration led to some sweet results – better user engagement and stronger retention. It's set Tonic on a solid path in the music education sector.