before you run experiments, let us find the gaps
Experimentation Readiness Audit
A structured assessment of your analytics instrumentation and experimentation maturity, plus a prioritised experiment roadmap of your top 5–8 hypotheses. The deliverable is a 25–35 page report and slide deck written to be shared with leadership, making the internal business case for a structured experimentation programme.
Who This Is For
Disputed Results
You’re running experiments but results are disputed or quietly ignored — and the programme is losing internal credibility.
Budget Without Results
You’re spending significant budget on paid acquisition but your conversion funnel hasn’t moved in months.
Untrustworthy Analytics Data
You’ve invested in analytics tooling (Amplitude, GA4) but aren’t confident enough in the data quality to base decisions on it.
Starting a Rigorous Programme
You want to start a rigorous experimentation programme and need an honest assessment of your current readiness.
Scope of Work
Three assessment areas — we don’t just check dashboards. We trigger events ourselves, walk through your conversion flows hands-on, and validate everything live.
Analytics Instrumentation Quality
- Event completeness and conversion funnel accuracy in Amplitude or GA4
- Data consistency review: double-counting, segment leakage, event naming
- Identification of data quality issues that would invalidate experiment results
Experimentation Maturity
- Review of any experiments currently running or recently completed
- Assessment of how results are being interpreted and actioned
- Identification of structural issues (team, process, tooling) blocking programme maturity
Prioritised Experiment Roadmap
- Top 5–8 hypotheses identified and mapped to expected impact
- Traffic and sample size requirements for each hypothesis
- Recommended sequencing for the first 90 days of testing
Deliverables
- 25–35 page report + slide deck written to be shared with leadership
- Clear internal business case for a structured experimentation programme
- Roadmap the client team can act on independently
Roadmap
Four weeks from kickoff to final report delivery — with a clear process at every stage.
Discovery & Data Access
- Stakeholder kickoff: product, growth, and data leads
- Full analytics access and current experiment history review
- Identify the conversion flow(s) to audit
- Baseline measurement of current conversion rates
Instrumentation Audit
- Walk through conversion flows hands-on and trigger events
- Validate event accuracy, property completeness, and data consistency
- Identify tracking gaps, duplicates, or configuration issues
- Begin hypothesis mapping from analytics patterns
Roadmap Development & Report
- Develop prioritised experiment roadmap (top 5–8 hypotheses)
- Size each hypothesis against traffic and sample requirements
- Compile and write the 25–35 page findings report
- Delivery session: walk through report with key stakeholders
FAQs
Great — the audit confirms that and gives you the roadmap. If the data is clean, Week 2 is fast and the report focuses entirely on the experiment pipeline. Takes 3–4 weeks either way.
We won’t run experiments on data we haven’t validated ourselves. The audit is how we guarantee results we can stand behind. Skipping it risks Month 1 of a retainer being spent fixing instrumentation instead of shipping experiments.
Admin access to your analytics (Amplitude and/or GA4), product access so we can trigger events manually, a growth or analytics POC, and any prior experiment data you have.
As a 25–35 page PDF report and accompanying slide deck, designed to be shared with leadership. We walk through it together in a delivery session with your key stakeholders.
We flag this immediately — usually by end of Week 1. If the issues go beyond what the audit scope covers, we’ll tell you honestly and recommend the right next step before any further investment.
€4,000–€6,000 fixed fee, determined at scoping. Price reflects instrumentation complexity — not company size.