ECOMMERCE

You're not losing data. You're losing revenue.

Scaled ecommerce brands aren't short of data, they're short of data they can trust. And where you can't trust the numbers, revenue leaks: misallocated ad spend, conversion quietly draining from the funnel, and tests shipped too slowly to matter. We're the operating partner that closes those leaks, and hands your team the keys.

Talk to our experts ↗See where your revenue is leaking

GROWTH PARTNER FOR ECOMMERCE

IN PARTNERSHIP WITH ALEX FORSCH

Built with operators who've lived this problem

We've partnered with Alex Forsch (US Growth Partner) to help ecommerce brands make confident investment decisions in a world where every channel claims credit and every platform tells a different story. Her performance-marketing background and our measurement, experimentation, and AI operating model, focused on the same thing: finding the revenue you're leaking and recovering it.

THE PROBLEM, IN YOUR LANGUAGE

For ecommerce brands that have data, but not enough revenue from it

You're running ads and seeing revenue, but can't tell which channel actually drove it. Your analytics tools are installed, but the reports live in dashboards, not decisions. You know you should be testing more, but the process is slow and the skills aren't in-house. And every week reveals another data gap.

It shows up in three places, and they compound:

Attribution you can't defend

Platform numbers each claim the same sale, "direct" balloons with misattributed traffic, and last-click starves the top of the funnel. When your CFO stops taking platform ROAS at face value, the current setup can't prove the difference.

A data foundation no one owns

The highest-leverage, lowest-glamour work in the building, clean tracking and one definition of revenue, falls between marketing, analytics, and engineering. So it gets deferred, and every downstream decision inherits the flaw.

Revenue trapped in the funnel

Around 70% of carts are abandoned, and better checkout design alone can recover a meaningful share. That's revenue you already paid to acquire, leaking at the last step, and the lever to recover it is experimentation you're not running fast enough.

THE REPORT

The Revenue You're Leaking

An ecommerce growth report for marketing and growth leaders at $50M to $1B brands.

Where scaled ecommerce brands lose revenue to measurement they can't trust, and the operating model that recovers it. Five findings, every figure independently sourced and fact-checked.

Download the report →

THE STATS

Proven Value

45%

of decision-driving data is flawed, yet 85% of CMOs trust it

Adverity, 2025

70%

average cart abandonment

Baymard

12%

of A/B tests win, so testing slowly on bad data compounds the loss

Optimizely, 127k experiments

of companies fully trust AI agents for core work. On a broken foundation, AI scales the errors

HBR / Fortune, 2025

OUR APPROACH, ONE COMPOUNDING LOOP

The fix is one loop, owned by you

The three leaks fix in order, each layer makes the next one trustworthy. Not three projects. One revenue engine.

Data Foundation

One definition of revenue, and tracking you'd trust enough to cut spend on. Everything else is built on this, or built on sand.

Smart Insights

Measurement that survives a finance review, incrementality and MMM where they fit, with signals surfaced in time to act, not in next week's report.

Experimentation

Fewer, better tests on traffic you already paid for, prioritised by revenue, with AI accelerating the loop once the foundation is sound.

Find → Prioritise → Test → Capture → Learn ↻

WHY NOW

The ground is shifting under the tools

The independent tooling category is consolidating fast: Statsig absorbed into Amplitude, VWO and AB Tasty merged, the marquee experimentation consultancies gone enterprise or selling you a programme to run yourself. That leaves a real gap: a scaled ecommerce brand needs measurement and experimentation handled by someone independent of the tools, who connects the layers and then hands over the keys. That's the position we hold.

PROOF

This is what recovering revenue looks like

+15% revenue in 9 months, without raising ad spend

Meta and Google both claimed the same conversions; reported revenue exceeded actual and CAC kept climbing. We unified the data pipeline across GA4, ad platforms, and Klaviyo, then ran an AI-assisted A/B program: landing pages aligned to ad message (+10% document uploads) and visible requirements on the upload page (+10.6% session-to-user CVR).

Result: +15% incremental revenue from reallocated budget, same dollars.

+7.5% checkout CVR in 90 days

Cart abandonment had crept up 8 points; Amplitude was installed but the insights sat in a folder. We ran a full UX audit and six sequential A/B tests over 90 days. Benefit-first image ordering lifted the Premium Topper PDP +13.9%; a tailored returning-user experience converted +29% vs. control.

Result: +7.5% checkout CVR and 3x test velocity, from 8 to 24 tests a year.

THE BENCHMARK

The best don't win more often, they experiment faster, on data they trust

Microsoft ships around 100,000 experiments a year. At the best programmes, most tests still don't win (Microsoft around 33%, Booking around 10%), so the edge isn't a higher hit rate, it's velocity and rigour on a foundation you can trust. We bring that operating model to ecommerce brands that don't have it in-house.

THE OFFER, YOUR ENTRY POINT

See where your revenue is leaking, then decide

Growth Gap Assessment

FREE · 3 MINUTES · INSTANT RESULT

See where your growth is actually leaking. Answer a few quick questions and watch your profile take shape across the three things that decide whether growth compounds: data, experimentation, and AI.

✓ Score your maturity across Data, Experimentation & AI

✓ See your profile vs. best-in-class — the gap is where revenue leaks

✓ Pinpoint your single biggest gap, and what to do about it

✓ Get a clear first step — no email needed to see your score

Take your Gap Assessment →

90-Day POC

ADASIGHT AS EXECUTOR AND ENABLER

Adasight acts as both executor and enabler, mapping revenue leaks, prioritising 10 recommendations, defining your north-star KPI, and launching 2–4 priority experiments, with data foundations, AI workflows, and experimentation in one engagement.

✓ Revenue-leak map across storefront, email/SMS, and paid

✓ 10 prioritised recommendations

✓ A north-star KPI and governance

✓ 2 to 4 priority experiments launched

Book a discovery call →

See where your revenue is leaking

A 30-minute measurement review: we'll pressure-test where your numbers can't be trusted and where revenue is leaking. No pitch, just a clear read on your setup.