The Amplitude Guides & Surveys Playbook
This guide is your practical reference for setting up and managing in-app experiences using Amplitude Guides & Surveys. It walks you through every core feature — from building a Resource Center and creating guided walkthroughs, to launching targeted surveys and segmenting users with cohorts.
Whether you're onboarding new users, announcing a feature, or collecting feedback at scale, this resource helps you build a structured in-app engagement setup that drives feature adoption, reduces support load, and delivers the right content to the right users at the right time.
Formerly Adidas, Calvin Klein
Expertise in UX, design strategy, product growth & customer journey
Why Download the Amplitude Guides & Surveys Playbook?
Because it gives you everything you need to build smarter in-app experiences, without the guesswork:
🏠 A clear, step-by-step guide to setting up Resource Centers, Guides, and Surveys in Amplitude
🎯 Best practices for targeting the right users with cohorts: by behavior, plan type, or lifecycle stage
📋 A breakdown of every guide and survey template (Tour, Tooltip, Announcement, Banner, Checklist) and when to use each
📊 Practical survey design tips to maximize response rates and collect meaningful feedback
🛠️ Setup checklists for every feature so nothing gets missed before you publish
💡 Pro tips from real implementations: including hierarchy workarounds, throttle settings, and multi-RC strategies
✅ A quick-reference table so you always know which feature to reach for
Who is this guide for?
This guide is built for:
✅ Product Managers looking to deliver better in-app experiences without engineering overhead
✅ Customer Success & Onboarding teams who want to guide users through key workflows
✅ Growth & Marketing Leads aiming to improve feature adoption and reduce churn
✅ Teams using Amplitude Guides & Surveys for the first time and need a clear starting point
✅ Anyone who wants to go from "just having Amplitude" to actually engaging users inside their product