A complete guide to building smarter in-app experiences with Resource Centers, Guides, Surveys & Cohort Targeting
The Amplitude Guides & Surveys Playbook
This guide is your practical reference for setting up and managing in-app experiences using Amplitude Guides & Surveys. It walks you through every core feature — from building a Resource Center and creating guided walkthroughs, to launching targeted surveys and segmenting users with cohorts.
Formerly Adidas, Calvin Klein
Expertise in UX, design strategy, product growth & customer journey
Why Download the Amplitude Guides & Surveys Playbook?
Because it gives you everything you need to build smarter in-app experiences, without the guesswork:
🏠 A clear, step-by-step guide to setting up Resource Centers, Guides, and Surveys in Amplitude
🎯 Best practices for targeting the right users with cohorts: by behavior, plan type, or lifecycle stage
📋 A breakdown of every guide and survey template (Tour, Tooltip, Announcement, Banner, Checklist) and when to use each
📊 Practical survey design tips to maximize response rates and collect meaningful feedback
🛠️ Setup checklists for every feature so nothing gets missed before you publish
💡 Pro tips from real implementations: including hierarchy workarounds, throttle settings, and multi-RC strategies
✅ A quick-reference table so you always know which feature to reach for
Who is this guide for?
This guide is built for:
✅ Product Managers looking to deliver better in-app experiences without engineering overhead
✅ Customer Success & Onboarding teams who want to guide users through key workflows
✅ Growth & Marketing Leads aiming to improve feature adoption and reduce churn
✅ Teams using Amplitude Guides & Surveys for the first time and need a clear starting point
✅ Anyone who wants to go from "just having Amplitude" to actually engaging users inside their product