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Which events should growth, CRO and measurement leaders attend in 2026?
The highest-signal events for scaled DTC and product-growth leaders in the second half of 2026 are eTail Boston (Aug, US growth), DMEXCO (Sep, European measurement and retail media), the ANA Measurement & Analytics Conference (Sep, incrementality and MMM), MeasureSummit (Oct, free and online), Circus Austin (Oct, experimentation), and Conversion Hotel (Nov, Europe's deepest CRO immersion). The nearest fixture is Adasight's free July 23 webinar on lessons from running thousands of experiments. Verify every date against the official source before booking — published aggregator dates are frequently out of date.
The problem with most "best conferences" lists
Every year the same roundups circulate, and most are scraped from last year's pages. Dates drift, events move cities, and some listings point at editions that no longer exist. For a leader deciding where to spend a limited travel budget, a wrong date is worse than no list at all.
So we did the unglamorous part: we pulled together the events that matter for growth, CRO, experimentation and measurement leaders, and checked every headline date against the official source. What follows is the shortlist — not all 92 events we reviewed, but the handful worth actually clearing a calendar for between now and the end of the year.
The H2 2026 shortlist
Adasight x Cherto: 5 Lessons from 1,000s of Experiments — July 23, online, free.The nearest fixture, and the only one on this list you can attend from your desk. Dr. Simon Jackson — founder of Cherto and former experimentation lead at Meta, Booking.com and Canva — walks through the five non-negotiables of running experimentation at scale. Built for Heads of Growth, Experimentation and VP Product. [CONFIRM registration link]
eTail Boston / East — Aug 10–12, Boston.The flagship US event for mid-market e-commerce growth: acquisition, CRO, retention and scaling online revenue, with an operator-heavy room rather than a vendor-heavy one.
DMEXCO — Sep 23–24, Cologne.Europe's anchor event for measurement, retail media and AI in marketing. The right room if your priority is the European side of the attribution and retail-media shift.
ANA Measurement & Analytics Conference — Sep 28–30, Chicago.The clearest single hit on incrementality, marketing mix modelling and attribution — the methods finance now expects marketing to defend spend with. If measurement trust is your problem, this is the room.
MeasureSummit — Oct 6–8, online, free.A free, virtual deep-dive on GA4, server-side tracking and marketing measurement. High return for zero travel budget, and a good one to send the wider team to.
Circus Austin (CXL / Speero) — Oct 19–21, Austin.The US gathering for experimentation leaders, with a focus on AI across the testing lifecycle and on scaling a programme past its first wins.
Conversion Hotel — Nov 20–22, Texel, NL.The deepest CRO and experimentation immersion in Europe — a small, high-signal room (~220 people) on home turf for any Europe-based team. The one to end the year on.
How to actually use a list like this
Nobody attends seven conferences. The point of a shortlist is to pick the one or two that match where your programme is stuck right now:
If your problem is measurement you can't defend to finance, start with ANA and MeasureSummit. If it's a testing programme that's stalled or shipping on opinion, Circus Austin and Conversion Hotel are your rooms. If you need broad growth and acquisition input, eTail Boston and DMEXCO cover it. And if you want a sharp, free, no-travel hit in the next few weeks, the July 23 webinar is the obvious place to start.
Whatever you pick, check the date against the official source the week before you book travel. Even a verified list ages.
Internal links to weave into the body above — [CONFIRM exact URLs from GSC export before publishing]:
- On "measurement trust / defend spend to finance" → measurement or analytics service page
- On "testing programme stalled" → experimentation service page
- On "the gap between strategy and measurement confidence" → the Revenue You're Leaking report or its landing page
Start with the one three weeks away
You don't need to wait for a flight or a conference badge to get value from this list. The first fixture worth your time is online, free, and in a few weeks.
Adasight x Cherto: 5 Lessons from 1,000s of Experiments
📅 July 23 · 11:30am–12:30pm CET · Online · Free
Our guest is Dr. Simon Jackson — founder of Cherto, and formerly experimentation lead at Meta, Booking.com and Canva. He shares the five non-negotiable lessons from running hundreds and thousands of experiments across the world's most demanding platforms: battle-tested insights from teams that treat experimentation as a competitive advantage.
Attendees also get a free Experimentation Program Discovery Session afterwards — a custom gap analysis across your process, tooling, people and skills, so you can see exactly what's blocking your programme. Limited spots.
Built for Heads of Growth, Experimentation and VP Product. Hosted by Adasight, Amplitude's certified partner, trusted by 100+ companies.
Ready to close your own measurement gap?
If the recurring theme across these events — that measurement is the bottleneck, not strategy — sounds like your situation, that's exactly the work we do. Book a call and we'll map where your measurement is leaking confidence and what it takes to fix it: https://www.adasight.com/contact-us
FAQ
Which is the best free event on this list?
MeasureSummit (Oct 6–8) is the strongest free, online option for measurement and analytics. Adasight's July 23 webinar is the nearest free fixture and is focused on experimentation.
Which events are best for European teams?
DMEXCO (Cologne) and Conversion Hotel (Texel, NL) are the strongest European anchors, with low travel cost for teams based in the EU or UK.
Which event should I pick if my main problem is attribution?
The ANA Measurement & Analytics Conference (Sep 28–30, Chicago) has the clearest focus on incrementality, MMM and attribution — the methods finance increasingly expects.
Are these dates confirmed?
Every date here was checked against the official source as of late June 2026. Dates can still move, so re-verify the week before booking travel.
Is this the full list of events you reviewed?
No. This is the shortlist. We reviewed 92 events across 2026–27 for growth, CRO, experimentation and analytics leaders; this post surfaces only the ones worth prioritising in H2 2026.
