Adasight Blog

Lovable, Amplitude with autocapture, and Amplitude done right give three different user counts. Here's why—and which to trust.

A practical tour of Amplitude's Marketing Analytics hub: channels, attribution, ad performance, AI visibility, and conversion funnels.

Your beginner guide to SDK selection, event tracking, identity resolution, and first experiment.

A positive p-value is not enough to ship. Here is the complete process for interpreting A/B test results: statistical checks and AI workflow

Your AI is guessing about your business. Here is how to fix that in an afternoon: one markdown repo, one prompt, better answers every time.

Most teams prioritise A/B tests based on gut feel. Here is how ICE scoring works, where it fails, and how AI makes prioritisation objective.

Generating A/B test hypotheses manually takes days. Here is the AI workflow that connects Claude to Amplitude to do it automatically.

Statsig handles experiments. Amplitude handles analytics. Here is what each does, how they connect, and when your team needs both.

Amplitude, Mixpanel, PostHog, Fullstory, GA4: here is how the best product analytics tools in 2026 compare and which one fits your team.

Split testing and A/B testing aren't the same. Here is what each means, where they differ, and which one to use for your next experiment.

A/B testing in marketing replaces guessing with evidence: this guide has real examples, core process, and mistakes to avoid.

Most A/B tests fail because of process mistakes. Here are the best practices, 5 key concepts, and 6-point checklist to declare real winners.

Connect Segment to Amplitudesetup steps, identity resolution, event filtering, and the common mistakes that break the integration.

Retention analysis shows you who comes back to your product and why. Here is how to run it, read the curve, and act on findings.

Most teams pick the wrong A/B testing tool. Here is the 5-question framework and a real e-commerce example to help you choose correctly.

Track marketing channels in Amplitude: UTM setup, attribution models, and dashboards that connect campaigns to product outcomes.

Funnel analysis shows you where users drop off and why it matters. Here's how to build one, read the results, and turn it into experiments.

VWO, Hotjar, Optimizely, Statsig, GrowthBook: here is how the best CRO tools in 2026 compare and which one fits your team and use case.

AI removes manual bottlenecks slowing your CRO programme. Here is how to use it for hypothesis generation, prioritisation, and evaluation.

Most experimentation programmes don't compound. Here is the AI system that automates hypothesis generation, prioritisation, and evaluation.

Statsig, Optimizely, GrowthBook, VWO: here is how the best A/B testing tools in 2026 compare and which one fits your team and use case.

Statsig combines feature flags, A/B testing, and analytics in one platform. Here is what it does, who it is for, and how to set it up.

Events fire, experiments run, but your Statsig data still might not be reliable. Here are the 10 most common setup issues and how to fix it.

Most Statsig setups have silent misconfigurations affecting data quality. Here's what a Statsig audit covers and what correct setup is.

Most A/B test winners are false. Here is how peeking and bad analysis create them, and the checklist to declare a result you can trust.

Running your first A/B test? Here is the complete 8-step framework for designing, running, and analyzing experiments that actually work.

Stop waiting for someone to pull Amplitude data. Here's how to automate weekly reports, metric alerts, and AI summaries straight into Slack.

P-values alone won't tell you if your A/B test result is real. Here's what confidence intervals, sample size, and statistical power mean.

Most teams read A/B test results wrong. Here's the framework, checklist, and 3 questions you need to answer before you declare a winner.

High bounce rates and abandoned carts usually mean one thing: user frustration. Here's how to identify where the friction is and fix it.

ContentSquare shows you how users actually behave on your site, not just what they did. Here's what it is, what it does, and who it's for.

Amplitude AI won't work without the right foundation. Here's the practical setup guide: AI Context, Dashboard Agents and Chat

Stop spending hours on weekly Amplitude reports. Here's how to use AI to automate the whole process: from data to stakeholder-ready insights

Weekly analytics reporting shouldn't take 5 hours. Here's the Amplitude AI workflow that cuts it to 30 minutes: and makes insights actually

Shipping fast is easy. Learning fast is the hard part. Here's the AI-powered experimentation framework that makes your findings compound ove

Data in Snowflake, insights in Amplitude. Here's how to bridge the gap — and what to get right before you touch the integration.

New to GrowthBook? This playbook covers setup, data warehouse connection, running experiments, and reading results, free to download.

Dashboards aren’t decisions. See what Amplitude AI Agents actually do—answer “why,” build cohorts, spot drivers

Amplitude AI Features: How to Set Up, Use Agents, and Avoid the Mistakes That Break Them

Amplitude has two experimentation tools. Here's the difference between Web Experiment and Feature Experiment — and which one your team actua

Ask Amplitude a question, get a chart. Here's how the Global Chat Agent works and what setup you need to get real value from it.

AI removed the build bottleneck. Now teams ship 10× faster but learn at the same speed. Here's why, and how winning teams close that gap.

Most A/B tests fail before they start. Here's why, and the 8-step framework to run experiments that actually teach you something.

Amplitude dashboards show the "what" but miss the "why." Guides & Surveys captures user context at the moment of action.

Capture user feedback in-context with Amplitude Guides & Surveys. Target specific behaviors, avoid survey fatigue, drive decisions.

Run reliable A/B tests: write clear hypotheses, calculate sample size, choose right metrics, avoid stopping early, document results.

Amplitude AI is shifting to agents. Learn how AI Context + structure make insights decision-ready, and use our AI readiness checklist.

Set up Amplitude AI Dashboard Agents correctly: build focused dashboards first, add business context, validate outputs, drive decisions.

CFO sees revenue up while product sees it down? Fix data chaos with event hygiene, metric governance, and identity stitching.

PostHog works early on, but scaling teams hit limits: metric chaos, manual analysis, and developer-only tools that slow decisions.

Product data shows who'll buy more and who'll churn. Connect it to sales, CS, and support teams to turn insights into revenue.

Behavioral data shows what users do. Guides & Surveys reveal why, with targeted questions at the right moment for actionable insights.

Don't let Amplitude AI guess your strategy. Learn how to use AI Context to turn raw events into tailored, business-led insights.

Amplitude is a powerhouse, but data bottlenecks often slow teams down. Discover how AI agents are removing that friction.

7 Analytics Mistakes That Kill Experimentation (And How Growth Teams Fix Them)

Making Analytics Work for Everyone: Lessons from Amplitude Pathfinders

Amplitude Web Experiment vs. Feature Experiment: What’s the Difference? (And Which One Do You Actually Need?)

Introducing Amplitude AI Agents: The Next Leap in Data-Driven Product Growth

Adasight announces a new partnership with Dr. Simon Jackson, a former Meta, Canva, and Booking.com experimentation leader.

Discover The Experimenter’s Calculator, a free tool by Simon Jackson (ex-Meta, Canva, Booking.com)

OpenAI is quietly shifting from pure product to consulting—embedding AI in real workflows. Here’s the playbook driving enterprise adoption.

Statsig Joins OpenAI: What This Means for the Future of Experimentation

Adasight partners with Project Europe to launch a 4-week Data Analytics Foundations program for early-stage startups. Learn how Zellify and

AI-GrowthOps blends analytics, experimentation, and automation into a single growth operating system. Here's what it means, why it matters,

Discover the top 10 Martech mistakes costing your company time, budget, and credibility—and how to fix them with better marketing analytics.

Learn why most Martech stacks fail, how to run a proper Martech audit, and what steps to take to build a reliable marketing analytics system

Evaluate your marketing analytics maturity with a free, AI-powered assessment. Get a personalized roadmap to optimize your tech stack, track

Learn how Amplitude AI Agents empower product teams in 2025 to make smarter, faster, data-driven decisions with AI-powered insights.

Discover how to use AI to automate your analytics tracking plan quickly and effortlessly.

Learn how to run A/B tests in Amplitude with this free playbook—simple steps for product and growth teams.

How to build an effective subscription-based growth model. Learn how to forecast revenue and enhance user retention with our step-by-step gu

Explore essential techniques for running practical experiments with Amplitude. Learn how to set goals, create metrics, and optimize your A/B

Conducting a Data Audit for Startups is essential for growth. Learn how to assess data integrity, fix quality issues, and align analytics.

Integrate Live Data in Miro with Amplitude using our 2024 step-by-step guide. Learn how to visualize analytics directly in Miro

We’re going to explore how to use Data Tables in Amplitude effectively and the advantages they offer.

Session Replay in Amplitude

So, what exactly is event tracking? In simple terms, events are specific actions that users take within your product.

Marketing campaigns can sometimes feel like a guessing game without clear insights. But what if you could see exactly which strategies drive

Differentiating between paid and unpaid users is more than a segmentation task—it’s about finding deeper insights to understand user behavio

Grasping the distinction between correlation and causation is crucial in data analysis. Mistaking correlation for causation can result in

Channel Classifier in Amplitude offers a powerful way for marketers to tailor their analysis of marketing channels and campaigns by...

Cohort analysis is a statistical tool used to track user behavior over time. It is essential for understanding retention, user patterns...

Effective SaaS reporting must provide a holistic view of your product performance, financials, and growth trajectory.

Enhance user retention with Amplitude's feature analysis: track engagement, optimize features, and uncover insights for product success.

Learn how to integrate Amplitude with Snowflake for easy Snowflake data integration.

Learn the step-by-step process of amplitude braze integration to enhance your braze platform.

Discover how Amplitude generates Device Type and Device Family user properties.

Compare Amplitude vs Adobe Analytics to find out which analytics tool is better for your business.

Compare Amplitude vs Adobe Analytics to determine which analytics tool is better for your business.

A comprehensive guide to effectively tracking your marketing channels and campaigns with Amplitude Analytics.

Learn Amplitude Slack integration with our step-by-step guide. Improve your team's workflow by connecting Amplitude's analytics with Slack.

Compare Amplitude vs Pendo analytics to find the best fit for your business. Learn about their features, benefits, and more.

Compare Amplitude vs. Heap Analytics Tools to understand their features & differences.

Compare Amplitude vs Google Analytics 4 to find the best fit for your business.

Learn the answers to common questions about Amplitude implementation and Amplitude tracking.

Learn how product analytics tools like Amplitude increase product retention. Explore Amplitude features for retention and their usage.

Compare the 30 best marketing attribution tools in 2026, reviewed for growth and marketing teams.

Find the best product analytics tools in our comprehensive review.